Web2 Highlights
Client
Web 2 Clients Highlights
Year
2021
Over the years, I’ve had the privilege of working on digital campaigns, apps, games and interactive experiences for some of the world’s most recognized brands, including Twitch, Coca-Cola, Pokémon, Redbull. Many of these projects blended game design, Web apps, and UX strategy to create unforgettable moments for massive online audiences. While this is just a small selection, these projects highlight my ability to design complex, multi-platform experiences that are playable, shareable, and scalable.
Scope of Work
Coca-Cola x Twitch – The Real Magic Puzzle Quest
A live-streamed event series created in partnership with Coca-Cola’s Real Magic campaign. Viewers collaborated via Twitch chat to solve puzzles, unlock levels, and progress through a live interactive storyline, all designed to promote the brand’s message of shared magic. I led UX, puzzle design, game mechanics, and live interaction planning. The campaign saw hundreds of thousands of real-time interactions and strong audience retention throughout the event.
Pokémon Winter Fest
A browser-based gamified platform launched globally by The Pokémon Company. Players explored the Pokémon universe, completed challenges, collected berries and earned badges to win exclusive prizes. I was responsible for shaping the user experience, designing interactive games, and leading QA to ensure platform stability at scale. With hundreds of thousands of unique players across the world, this remains one of my favorite projects, blending nostalgia, digital engagement, and thoughtful UX design.
Warner Bros x Twitch – Birds of Prey Experience
An interactive Twitch event designed to drive hype around the Birds of Prey film. Users influenced the direction of the narrative via chat-based gameplay, competing in real-time minigames that shaped the outcome of the story. I owned UX design, game design, mechanic creation, and live QA, ensuring a fluid and engaging audience experience. The event generated high viewership and widespread engagement during its run.
Energizer x Twitch – Power Play Challenge
A live mini-game campaign designed to interrupt and "recharge" regular Twitch streams. Viewers were prompted to complete fast-paced challenges to resume their streamer’s content, creating a seamless blend of branded interactivity and gameplay. I led event mechanic design, overall UX planning, and QA testing. The result was a smooth, engaging experience that kept viewers actively involved while boosting Energizer’s brand presence.
