3D, Illustrated, and Protocol-Ready
Client
3D Design & Illustrations
Year
2025
This section showcases my work across illustration and 3D design, ranging from protocol-native iconography to product-driven visual assets. I use these disciplines to translate abstract crypto concepts into striking, memorable visuals that elevate brand presence and user engagement. Whether crafting flat isometric systems for LEND, building sculptural forms for PRINT3R, or developing playful 3D visuals for GummySwap, each piece is designed to communicate intent with clarity and edge.
Projects featured here include:
– Protocol illustrations for LEND
– 3D product design for PRINT3R
– Brand illustrations for MH Ventures
– Character-led 3D work for GummySwap
Scope of Work
A protocol-native aesthetic built from the ground up.
To help define LEND’s visual identity, I developed a distinctive isometric illustration system, combining bold gradients, clean geometry, and symbolic iconography. These visuals were used across product pages, social media, and investor materials to communicate the mechanics of cross-chain lending in a simple, visual way.
Architecting a modular brand through illustration and motion.
For PRINT3R, I led the development of both 3D and 2D visuals to bring the protocol’s modular infrastructure to life. The 3D work focused on spatial systems, the PRINT3R character/mascot, and shifting components that visually reflected on-chain composability. Alongside this, I built a selection of flat vector illustrations used across the website and launch assets, maintaining consistency while making sure we felt 'Web3'.
Turning a venture fund into a visual brand.
As part of MH Ventures’ brand refresh, I created a series of isometric illustrations that reinforced their presence as a design-forward, founder-friendly fund. These assets were used across decks, announcements, and social touchpoints to unify their brand language and convey technical credibility with visual clarity.
Web3 onboarding through playful, character-driven design.
For GummySwap, I led the 3D character design for its mascot system—creating gummy-style avatars that were both welcoming and native to the zkSync audience. These characters helped lower the barrier to entry for new users and gave the platform a distinctive, community-friendly personality.
