Establishing a New Standard for Web3 Venture Capital
Client
MH Ventures
Year
2024
Rebranding MH Ventures from the ground up
MH Ventures approached the rebrand with a clear goal: to reposition themselves as the definitive name in Web3 venture capital. My role was to lead a complete transformation of their visual identity and digital presence. From building a sophisticated, modern design language to architecting a new website and producing investor-ready pitch decks — this rebrand wasn’t just about aesthetics. It was about reflecting the firm’s ambition, reputation, and forward-looking strategy in every touchpoint.
The result was a timeless brand system tailored for institutional trust and crypto-native edge — flexible enough for fund decks and founder comms alike.
Scope of Work
Rebranding with Purpose.
MH Ventures needed more than a logo refresh — they needed a visual identity that matched their ambition as one of the leading venture capital firms in Web3.
The challenge was to create a brand system that captured their credibility, global reach, and deep technical conviction — while staying accessible to founders and institutional partners alike. I developed a completely new visual language: refined typography, a modern color system, and layout principles that reflected their bold, future-facing mission. Everything from slide decks to social content now speaks with one unified voice — confident, clean, and unmistakably MH.
A Website Built for LPs, Founders, and the Future
The MH Ventures website needed to do more than just look impressive — it had to communicate trust, insight, and authority at first glance.
I designed a clean, institutional-grade site experience optimized for clarity and credibility. The architecture was restructured to highlight fund strategy, team expertise, and a growing portfolio, while maintaining a sleek, modern feel. Subtle motion, a dark-on-light UI, and thoughtful hierarchy helped create a sense of depth without overwhelming the user. Whether it’s a prospective LP, founder, or journalist landing on the site — they leave with a clear understanding of MH’s conviction, vision, and track record.
Mobile-First, Without Compromise.
The mobile experience was treated as a first-class citizen — not an afterthought.
Every layout was rebuilt responsively from the ground up to feel just as premium in your palm as it does on a desktop screen. Subtle animations were added throughout to elevate the experience: smooth fades, strategic reveals, and motion that guides rather than distracts. These small touches create a sense of polish and professionalism, reinforcing the brand’s credibility without overshadowing its content.
Whether viewed on a phone by an LP on the move or a founder browsing between meetings, MH Ventures’ digital presence stays sharp, fast, and impactful.
Institutional-Grade Pitch Materials.
Turning vision into conviction with every slide.
As part of the rebrand, I helped MH Ventures completely overhaul their pitch decks — transforming them from functional to exceptional. These weren’t just aesthetic upgrades; every slide was rethought to better tell the firm’s story, showcase portfolio highlights, and communicate investment strategy with clarity and confidence.
Each deck now aligns seamlessly with the new brand identity, using sharp typography, bold layouts, and data-led design to engage LPs and partners. The result? Materials that feel as sophisticated and forward-thinking as the fund itself — ready for boardrooms, demo days, and global investor summits alike.